World Business Briefing: Ebay Expands Partnership Venture in China

The Web company Baidu and Eachnet, the Chinese auction site of eBay, said they had expanded a partnership, in which Baidu will promote PayPal Beibao, the online payments service of eBay in China, and will become the exclusive provider of text-based search advertising on the Eachnet auction site. The alliance expands a partnership that began in 2000 and is intended to shore up eBay’s business in China. The alliance is a challenge to a Chinese auction company, Alibaba.com, a joint venture partner with Yahoo, and another online auction player, Tencent Holdings, which has an agreement with Google.

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