As someone who has been helping global technology firms implement their mobile strategies for nearly 10 years, I consider it my duty to educate companies on what truly works, and what does not.  Mobile is not as new as you might think; it is now picking up steam in the United States.  The reason for this is because it took longer for US carriers to reach market saturation. Thus, until recent years, there were less pressures to promote more data services (high margin) over their networks.  Now that we’re reaching new subscriber saturation, you’re seeing competition amongst carriers to poach subscribers and now the incentive to promote data services to increase the ARPU (average revenue per user), a key indicator on Wall Street. This is evident in the “unlimited” plans you see from Sprint that spawned competitive offerings from AT&T, Verizon and now Boost Mobile’s aggressive “un Wrong” push.

Europe and other countries got there much sooner so we can take a few pages from the books of others and not make the same mistakes, or at least minimize them as much as possible. For example, in 2001 I was working in Helsinki Finland and I could send a text message to a short code of the soda vending machine in my office - out came the soda and it would just show up on my mobile bill that month.  We still aren’t there in the US (8 years later) but are catching up now in leaps and bounds; you’ll see similar with parking meters sprouting up in some markets.

One thing that readers must consider is the buyer experience (or user experience [UX]) before considering any solution.  Many solutions will suffer in consumer (buyer) adoption not because they aren’t cool, but because of how consumers interact with their mobile device and their surroundings.  Otherssimply do not reach critical mass for a consumer-focused solution because they are too platform-specific.  Ask yourself if that solution will show up when voting on American Idol or The Apprentice and you’ll have your answer - no.  To reach the masses the answer is obvious: it has to work on the most devices, users, and networks.  Walk a mile in their shoes is what I tell people, and of course, Keep It Simple Stupid (KISS).

Many mobile solutions make the mistake of trying to duplicate the interactive web experience of browsing and searching on the device.  This is why uptake and ROI is painfully low for consumer-based marketing campaigns.  Instead, keep it simple and take a UX approach to solution design.  Buyers are often walking down a sidewalk, at a stoplight, or pulled up to a curb when a sign, billboard, or banner catches their eye.  Buyers in these instances are not “surfing” their mobile device; they desire information instantly - we call this point-of-interest marketing.

For over 5 years now, top VC firms in Silicon Valley, Boston, Europe, and Israel have tried to find that killer “mobile search” startup and they’re still floundering.  Contrarily, SMS (text) messaging has nearly saturated the global market because it gives consumers what they want - quick, instant results. M:Metrics, the leading provider of global mobile metrics, reported that 13.2% of subscribers used mobile web and of them 6% used mobile search (2008).  These numbers continue to creep up.  Compare this to a staggering 72% using SMS (text), which has grown exponentially.  Do you ignore 85% of potential buyers and only seek out 13-15%?

Location-based tools will flourish in time; they are still years out from reaching enough critical mass to add value to sellers.  GPS may solve common issue with search: not knowing the address of where you are standing, stopping or parked, or the time required to browse through various pages of listings on a 2-inch screen.  Europe has faced this for years and there are cost, device, and consumer privacy issues that slow adoption considerably.  Popular social network tools will smooth over privacy issues, but it will still take considerable time before the market is ready. The key here is to see metrics on the application download rates in a market for such tools, and compare with those that already have built-in apps like SMS (staggering gaps yet again).

I hope at least my insights give “food for thought”, and I’m happy to answer anyone’s questions over the mobile landscape.  For many, we’ll see you at the various shows this year. For others, we’re a blog post, tweet, text, email, or call away. The bottom line when considering mobile is User Experience (UX) so walk a mile in their shoes and ask what experience is ideal. 

Here’s to a prosperous 2009 everyone!

Mike

–
Mike Sparr, CEO
http://www.GoomZee.com
“Connecting buyers and sellers”

My company, Goomzee, recently launched its new branding for Realty Connect, Text Message Marketing For Real Estate. Enjoy this video and the new website.

Last week I had a flurry of business meetings in and around Washington DC.  I was in Virginia, Maryland and DC and managed to walk around downtown Washington near the White House for one afternoon.  Below are a couple photos of the Washington Monument and also standing in front of the gates of the White House.

The grounds were fenced off because some foreign dignitaries were in town.  I am across from the White House and the Washington Monument is in the background.

Standing in front of the grounds to the White House in Washington DC.  The weather was perfect and a couple hours later it was raining so I got the best Washington had to offer.

Given everyone was off on New Years Day, Jamie and I decided to continue to be productive so in the morning we took a dip in the hot tub, had some lunch, and then proceeded to remove the old 70’s paneling that adorns most of the walls in the basement.

One of our goals was to knock down the wall between the family room and one of the bedrooms to make a larger living space area but I wasn’t sure whether I’d have to hire an engineer to help us design a beam to support the load.  Much to my pleasant surprise, I learned that the “make-shift” bedroom was not a load bearing wall and the original floorplan called for 2 2×10 headers with a beam between them that rests on top of the foundation wall.  I saw the beam after removing the paneling and then tested by removing the closet, then removing some studs and the entire wall was free standing!  See demo pics below:

Wood paneling and spare bedroom.  See removed panel exposed beam the covers the span.

We demoed the closet that was in the bedroom, and then I got the fun job of punching and kicking out the particle board.  Jamie got in on the “fun” to and man-handled the remaining sheet into submission.

Dust still settling as I knocked out the remaining studs for the wall.  The two rooms are now opened up.

As soon as I decide where to re-rout the electrical switch, I’ll knock out those remaining two studs on the right.  Now we just have to find a place to haul all the scrap material - I’ll be re-using some of the studs to build an in-wall entertainment unit at the far end.  I’m also installing the electrical components into the wall to the right so there will be access from under the stairs for wiring, etc.  Enjoy!

I had a couple days off and so did everyone else. Well that didn’t stop me from jailbreaking my iPod Touch, installing new apps and on the non-geeky side, ripping down paneling and knocking out a wall in my basement to make a large family room. We’ll ignore the latter project for now and I thought I’d share my discovery for opening up your iPod Touch to install at a minimum, the same apps that are included on the iPhone.

Screen Snaps of my iPod Touch (now multiple pages of apps):

Read below to find out how to install additional applications on your iPod Touch. No tech support offered but it does work, all the steps are included and some additional snapshots at the bottom of this post. I hope this helps!

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A friend of mine is a seasoned Venture Capitalist based in Austin Texas and was kind enough to share his former fund’s due-diligence checklist with me. This helped me prepare for our own fundraising and ensure we had everything in order ahead of time. I was allowed to share this list and thought it might be helpful to others - it’s great for any company, whether fundraising or not, in that it forces you to actually have a plan and your documentation, strategy and financial/legal documents in order. ENJOY!

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I was using Bluetooth and tried to use the OBEX commands to send a file to my LG VX8350 phone but the phone was locked down for that file type. It refused the file. I then chose the browse option, navigated to the MyPictures folder, and transferred the file successfully. This may be a helpful workaround for anyone trying to test pictures, etc. on cell phones. (hint)

See the error you may have faced and then see my solution below (for Mac OSX):

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Upon launching our new website, we wanted to enable a keyword availability checker so people can check the availability of keywords before ordering. To make it more convenient, I wanted the keyword they were checking to automatically populate the “Desired Keyword” field on the order form. Given the keyword checker was running on a different server and pulled in using IFRAME, due to security restrictions on browsers, it could not trigger events on the parent page.

SOLUTION: URL Hash (#)

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At long last, my “wish list” of things I wanted in our company website have been delivered. The beauty is in its simplicity. The snapshot below shows our new Flash demo movie, illustrating how Goomzee Text Marketing For Real Estate works. We also launched an affiliate program. Approved applicants can earn commission for every visitor they refer to Goomzee.com who places an order. Check it out!

After installing the new thermocouple, the hot water heater worked and heated the water in the tank. Thereafter, the pilot went out yet again. I contacted the retailer and they warrantied the gas valve but would have to charge me for labor to install. I decided to remove and replace the part myself and learned a few tricks along the way.

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We were invited to attend the Austin Board of Realty annual tradeshow, the Realty Round Up. Goomzee Connect was VERY well received and we have some partners interested in working with us to promote our services throughout Texas. Here is a photo of our booth the day before the show (without all the table props).

We layed out the boards on two 2×4s held up by cinder blocks so we could stain them. After about 30-45 minutes, we flipped over the boards and stained the opposite site. Another 45 minutes and although still damp, I proceeded to install the first batch and get the fence started. The original fence was out of plumb so it will take a little finesse for a couple custom pieces to tie it all together. See below.

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In my last post (below) I upgraded the electrical service to the house to support a hot tub and any other needs in the future. Prior to the delivery of the hot tub, I decided to install a 6-foot cedar privacy fence using the existing chain link fence posts. Given my neighbor has a dog, we thought it would be best to leave the chain link side towards his yard to protect our fence.

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To support the new hot tub, and any other upgrades to home appliances and amenities, we decided to upgrade the electrical service to the house from 100 amp to 200 amp. This requires collaboration with the carpenter (me), city (building permits/inspectors), electrician and power company. You first get your permits, then schedule w/ the utilities (24 hours notice) to shut the power off to the house, then have the electricians install the new service so inspectors will pass it and “green tag” the job, otherwise the power company will not hook the power back up. See below:

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I recently ran across an issue where emails were being rejected from one server as it did not resolve reverse DNS. It was sending email alerts for certain events and we had no way to tell if mails were failing as spam filters were dumping them into a black hole somewhere. The solution was to modify our system to publish alert emails to a database table instead, then have a separate application check for unsent mail in the database and send it using SMTP authentication from our standard mail server. This is likely a common need for various systems so I thought I’d share the design/source to help others.

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We leveraged our cinder blocks and bought 12 paver blocks to build some steps for our patio.  Our goal was something that won’t wear and we have options to change it up in the future if we need a lower rise.  We doubled up cinder blocks along the front/side of the deck and then bough 12×12 pavers at Home Depot ($1.89 apiece).  For about $30, we had wraparound steps in only an hour.  We may buy some sealant and adhere the pavers to the cinder blocks.

Steps have a 10-inch rise and 12-inch run.  This design gives options to build 8-inch rise steps if needed in the future.

The past couple years, when I find time, I’ve been landscaping and improving the house. I started in front (look through My Projects for pics) and this year worked my way to the back yard. See below for before and after (current). There’s a lot more work to do but we’re making progress.

BEFORE: This was the back yard in the same condition when I bought the house. It has a 30-year old juniper bush, small hollow-core wood door and concrete porch.

AFTER: (updated) 7/24/07 - The sidewalk was just poured today so it will cure this week. We wanted larger landings both at the garage and deck/patio area so we can have various options for steps. Rather than just boring square pads, we decided to do rounded so now there is an hour glass sidewalk between the deck/patio and garage.

July 1 (post-dated for order display on page)

Saturday afternoon, after getting my work done I thought I would relax out in back of my house, then I remembered I don’t have a deck, patio or outdoor entertaining area - YET. Just after noon on Saturday Jamie and I headed to Home Depot to scope out materials for building a deck and after gathering the “intel” and pricing, we returned home to make final measurements and design.

One obstacle was the 40-year-old concrete porch and steps in back so just after 4PM I headed to the local rental center to get a jackhammer. I thought it would take under an hour but instead took about 4 - my forearms, back, hands are still sore and vibrating! See below:

Here I am chipping away at the concrete porch, chipping the outside edges all around and continuing. The last time I used a jackhammer I was 13 years old (17 years ago) when taking out the porch at my aunt’s house for her remodel - I guess I didn’t remember how much time it actually does take - my porch was solid concrete (no hay bale in the middle, uggh).

Here I am proud of chipping away the top step. Unfortunately I have to take out more so the deck joists will fit (I’m using 2×10s for added strength).

4 hours later, as the sun is setting, I finally destroyed the old porch enough to build my new deck. Then I had this great idea, why don’t I first install a 6-foot sliding glass window in the kitchen.

The first thing I have to do is remove all trim and moulding, plus tear away enough of the drywall to know what size studs and header exists. This will help me pick up the necessary lumber to frame out the opening for the new door.

Some necessary tools for the demo and framing. I had other tools like a speed square, pencil, circular saw and level outside for cutting the lumber to size and making sure everything goes in straight.

After taking measurements needed for the rough opening of the slider, I tore out enough sheetrock (a.k.a. drywall) and removed the studs that used to exist. I tried to salvage them but there were so many nails through them from all angles I had to beat them out and they split, etc.

Enlisting the services of my trusty helper Jamie, we “fished” in a new header. Normally I would spend another hour trying to break apart the old header but they built this house so solid, it’s a nighmare (I learned with the bathroom remodel). I built another header and butted the two against each other and used a LOT of 3 1/2 inch screws to secure them together and to the top plates. After I had the king stud (next to header going floor to ceiling) and the stringer (under header supporting load), I proceeded to use my reciprocal saw (sawzall) to cut out the opening.

I decided to cut from the outside as I learned when cutting out the opening for the bathroom window that the saw really grinds up the surface on the opposite wall. As such, I used chalk lines to guide my cuts since I couldn’t see the studs on the inside. Be sure to keep a couple charged batteries on hand - I went dead midway and had to wait for batteries.

After cutting out the siding and sheeting, I gave Jamie the fun task of kicking the wall out. I took a short video clip of it that I may upload later. It took her about 3 kicks and then the wall crashed down.

Now my house has a large hole in the side of it. I next had to prepare the threshold to get the floor level. Also, I had to use my circular saw to trim back the siding a couple inches from the opening so the nailing strips will fit flush against the sheeting (plywood). After that was all ready, my neighbor across the alley helped me carry the door and hold it in as we nailed it tight.

The slider is installed. Given I still have to build the deck, I will wait to trim it all out at once, finally trimming out my window outside the bathroom as well. Give me a week and our outdoor dining area will take shape.

A nice view from the inside. I need to stuff some insulation and fur out the top plate, then will install, tape, texture and paint some new drywall. Since we will be remodeling the kitchen too, I will leave the left-hand side a little rough given we’ll do demo later this summer when time permits.

I hope you enjoyed my step-by-step of how to demolish a concrete porch and install a new sliding glass window. During my next segment, you will learn how to assemble a new deck (as I learn too, ha ha).

July 3 (post-dated to order display on page)

Today after work we managed to size, assemble and install the ledger for the deck. The materials arrived in the afternoon and after dinner and our evening walk (letting things cool down from near 100-degree heat), Jamie and I assembled and installed the ledger.

I used treated lumber for the ledger and cut it down to size. Given the two rim joists (outer joists) will be attached to the ends of the ledger, I cut it 3 inches short of the 14-foot length (allowing 1 1/2 inch for the width of each rim joist to total 14 feet).

Jamie helped nail on the metal joist hangers which will hold the floor joists.

We finished assembly by inserting the 6-inch lag bolts in an up/down pattern (building codes) between every other joist. It is much easier to prepare flat and then attach to the wall.

We tacked the ledger to the wall, using a nail, below the new slider leaving room for flashing and decking. We then made sure it was level and tacked the other end before securing the ledger’s lag bolts. NOTE: Find a friend with an electric impact drill and save about an hour. I used a small ratchet to secure the 6-inch lag bolts through the siding, sheeting and sil plate - very tough.

We made sure to have the work inspected. Given Jamie’s career is in Radiology, she insists on CAT Scans for every remodeling project.

The ledger is complete and secured to the house. Tomorrow (4th of July) I can finish framing out the deck and set the concrete deck pads and beam to support the load. We’re finishing our concrete prep during the weekend and next week should have new concrete patio, sidewalk to garage and will decide on decking and railing.

Today (4th of July) I set the concrete deck blocks, beam and framed the deck. It was approaching 100-degrees so I also got a little red skin tone.

First I had to determine what height the deck blocks needed to be, knowing I would have a short 4×4 treated post and a 4×8 beam on top. With those, I needed to make sure that the height was correct so the joists could rest on the beam and be level (with a slight downward tilt for water runoff).

I then dug into the dirt/rock (uggh) deep enough to set the block and the post and beam would be at the proper height to hold the deck level. Given my yard has a slope to it, I had to dig out a channel between blocks to allow for the beam.

I nailed the rim joists to the end of the ledger and connected the inner rim board. Before tacking anything or setting the beam, I first needed to square up the deck by using a little geometry. Carpenters called it a 3-4-5 triangle and math nerds would use the pythagorean theorem (a2+b2=c2). After you square the deck, then tack the beam to the posts (or use metal post caps and secure it). Then tack the rim joists to the beam (I used decking screws).

You can now proceed to cut your joists to size and set them in place. I cut, then set, then fastened them just to be more like an assembly line (process freak).

Soon all the joists are set and you need to secure them with screws and/or nails. I used joist hangar nails to secure them to the ledger (in hangars) and used both screws and nails to secure them elsewhere.

Since I didn’t need/use joist hangars on the outer rim (given load rests on the beam w/ my design), I secured the joists first to the inner rim board with 2 screws and 3 nails each for extra shear strength. The last step is to attach the outer rim board as seen above.

There you have it, a fully framed 12′ x 14′ deck. I still need to figure out the design for the benches and steps so this coming weekend I will get materials to finish the job and next week shall order decking (deciding on synthetic or wood still). I hope you enjoyed my step-by-step so far and will post more when we prep for concrete patio and sidewalk Friday and Saturday.